Just updated my site with the last college assignment I had, which was to produce artwork for a campaign intended to get drivers out of their cars and onto their bicycles. Fun and games with type gradient meshes in Illustrator I tell ye. Campaigns such as this often tend to be quite aggressive with the delivery of their message, but I wanted to get my point across in a more subtle and hopefully more effective manner. The logomark may be a bit of a nod to Otl Aicher’s 1972 Munich Olympic’s pictograms but worked too well with the OYB not to go with it.

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